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How do you make a sustainability initiative sustainable?

 

OCM Coach and Mentor Journal, 18 February 2009


In this article, Article 13’s sustainability executive coaches, Neela Bettridge and Andrew Outhwaite, look at the concept of ecological and social sustainability and the increasing pressure to embed the principles of sustainable development in models of good corporate governance.  The authors look at organisations’ approach to sustainability, emphasising leadership, coaching, personal development and their implications for social, environmental and ethical impacts.  In response to the challenges presented, Neela and Andrew delve further into the processes and benefits of coaching for sustainability; driving individual, team and organisational strategy, management, and behaviour change towards more responsible business practices. 

Download now!  The full article is available for free download at TheCoachVine.com.

The article emerges from Article 13’s latest research which explores the role and relationship of coaching and sustainability in large organisations.  Most large organisations are making moves towards sustainability.  Leading organisations are integrating ecological and social factors into strategy. 

  • But what about their cultures? 
  • Is sustainability truly integrated?
  • Are there opportunities for game-changing innovation to be driven by a shift in the values and attitudes of individuals and teams?

These questions are explored and answered in "Sustainability Inside-Out: Investigating coaching's role in sustainability".  If you have any further questions or would like to discuss this subject please email Neela Bettridge or phone 020 8840 4450.


Article 13 are experts in business responsibility, typically in the areas of corporate social responsibility (CSR), sustainability and governance. Article 13 seeks to embed and integrate responsible business practices in organisations by means of consultancy services, training, executive coaching and thought leadership.

Article 13 Group
ISO 9001:2000 accredited
Recognised as an Investor in People
A notable CoP signatory of the United Nations Global Compact - www.unglobalcompact.org

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Which aspects of integral sustainability does your organisation best understand?

Individual motivations of main stakeholders
Systems and processes supporting sustainable change
Establishment & achievement of sustainability related targets

Individual motivations of main stakeholders - 27.0% Systems and processes supporting sustainable change - 22.0% Establishment & achievement of sustainability related targets - 51.0%
27.0% 22.0% 51.0%
 


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