Neela Bettridge comments on the role of coaching in driving sustainability initiatives and helping firms deal with challenges of the coming decade. The article looks at the research recently carried out by Article 13, co-authored by Neela and Andrew Outhwaite, "Sustainablity Inside-Out". It considers coaching as a flexible and leading tool for diverse organisations to focus on positivity, development, responsibility and impacts in the real world.
“What is so compelling is the success of companies to break the constraints of culture and values, and recognising the link between personal and sustainable development.” (Neela Bettridge)
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Article 13 are experts in business responsibility, typically in the areas of corporate social responsibility (CSR), sustainability and governance. Article 13 seeks to embed and integrate responsible business practices in organisations by means of consultancy services, training, executive coaching and thought leadership.
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