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A sustainable way to stay at the top?

A sustainable way to stay at the top?

S-Team brochure, Hill and Knowlton, June 2009

 

Neela Bettridge, as Director and founding partner of Article 13, provides the view that sustainability means opportunity in this article in the latest S-Team Brochure for Hill & Knowlton.  Neela discusses the role of leadership, and responding to the expectations of customers, employees and investors for organisations to conduct business in the ‘right way’, i.e. their corporate sustainability and responsibility.

So the big question is asked: "How do businesses, or more specifically, how do business leaders, realise the potential of innovation and commercial success of responsibility?"  Neela goes on to talk about the role of new sustainability-based opportunities and the relationship to the world around us.

For the full article see, "A sustainable way to stay at the top?", kindly provided by Hill & Knowlton.

Or for more information on the topic, contact Neela Bettridge or phone 020 8840 4450.


Article 13 are experts in business responsibility, typically in the areas of corporate social responsibility (CSR), sustainability and governance. Article 13 seeks to embed and integrate responsible business practices in organisations by means of consultancy services, training, executive coaching and thought leadership.

Article 13 Group
ISO 9001:2000 accredited
Recognised as an Investor in People
A notable CoP signatory of the United Nations Global Compact

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Which aspects of integral sustainability does your organisation best understand?

Individual motivations of main stakeholders
Systems and processes supporting sustainable change
Establishment & achievement of sustainability related targets

Individual motivations of main stakeholders - 24.2% Systems and processes supporting sustainable change - 23.2% Establishment & achievement of sustainability related targets - 52.6%
24.2% 23.2% 52.6%
 


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