July’s edition of the Training Journal includes the feature article "Coaching for the New Normal", in which Neela Bettridge discusses the role of coaching for corporate governance and its role in supporting the move towards sustainable and accountable business practices.
Neela talks about the late 70s as a turning point for businesses and the increasing trends to this day for leaders and CEOs to shift from the once accepted financial bottom line, towards a more sustainable and holistic ‘triple bottom line’; incorporating the economic, social and environmental dimensions. Even this, she says is becoming out dated as we are increasingly forced to consider ethics, governance and values as well.
The article explores in detail the attitude that companies are not made up of ‘structures’ but rather people, and people’s decisions. As the current economic climate has clearly highlighted, an efficient economy is not enough to ensure the success of an organisation and we must now start to place equal, if not more, importance on the innovative thinking, skills and motivation of leaders to effect lasting cultural change.
For more information on this subject, please email Neela Bettridge or phone 020 8840 4450.
Neela Bettridge is an executive coach and mentor, as well as a highly skilled practitioner in the field of organisational sustainability and governance. Learn more at www.article13.com.
Article 13 are experts in business responsibility, typically in the areas of corporate social responsibility (CSR), sustainability and governance. Article 13 seeks to embed and integrate responsible business practices in organisations by means of consultancy services, training, executive coaching and thought leadership.
A recent research report by Article 13 looks at the impact on governance of recent developments. It is entitled “Sustainability Inside-Out: Investigating coaching’s role in sustainability”.
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