Article 13’s well known CSR case study series profiles innovative corporate responsibility and sustainability initiatives. Each case study examines why the company is implementing CSR initiatives, the successes and challenges, and how the programmes are delivering to the company’s business objectives.
You can access past CSR case studies in our archive, by clicking on any of the following categories or simply by scrolling down the page.
Barclays Reducing the number of unbanked and providing access to affordable credit through its growing Financial Inclusion programme.
BMW Group Focusing on education and the environment at BMW Plant Hams Hall.
A long standing engagement programme that helped to build trust and allowed the company to prioritise areas of greatest concern to its stakeholders.
The UK’s leading health and beauty retailer has developed an award winning community investment programme that focuses on health promotion.
The You can make a difference community volunteering scheme and Enterprise in Schools are related parts of Cadbury Schweppes’ Community Investment Programme, which offers employees a number of ways to improve education and promote enterprise in their local community.
“Stay Away – Stay Alive” Programme to educate young people about the potential dangers of electricity.
The Here to HELP programme helps to improve vulnerable customers’ household energy efficiency and identifies other areas where they may need support.
Corus Group and UK Steel Enterprise
The establishment and long running support of an enterprise that provides support to businesses in steel areas demonstrates the company’s social responsibility long before CSR was an established concept.
Costain Group Employees’ strategic approach to upskilling brings community benefits and encourages development of a company-wide volunteering programme.
DHL Express tackles employee development through a skills sharing arrangement with charity partners in their ‘Skills in Motion’ programme.
A long standing commitment to Tomorrow’s People, a charity addressing unemployment in the UK, that has resulted in helping hundreds of thousands of people, influenced government policy and inspired projects worldwide.
Ericsson Telecommunications for Millennium Villages - connectivity and CSR
H Marcel Guest
Manchester-based SME raises local profile and increases its reputation through environmental, community and educational work.
HSBC Holding plc
One of the largest banking and financial services organisations in the world supports social enterprise through its office move to new headquarters at Canary Wharf, London.
IBM’s On Demand Community is a global volunteering programme which supports its employees in becoming volunteers and provides them with IBM technology tools for use in non-profit community organisations and schools. The programme demonstrates IBM’s ability to deliver innovative solutions to so
InterContinental Hotels Group plc
Leading hospitality group builds customer loyalty and strengthens employee commitment through a programme of charitable engagement with the multiple local communities in which they operate.
KPMG A Staff Charity partnership which involves capacity building, fundraising and employee development.
A global company thinking locally, working with local communities to make a difference in the “It’s your Community” initiative.
Pfizer’s Health Awareness Programme is a series of initiatives on important health issues such as diabetes, obesity and cardiovascular disease, which aims to help people take responsibility for their health and ultimately lead longer and healthier lives.
Stakeholder engagement leading to the development of global partnerships with environmental, educational and indigenous non-governmental organisations.
Development of a strategy to increase the choice and opportunities for disabled people, making television more inclusive.
3M - revisited Streetwise, Worldlywise... technology and sustainability
Dwr Cymru Welsh Water
Welsh Water, operates under a unique not-for-profit business model, and addresses and raises awareness of sustainability through its ‘Living and Learning with Water’ education programme.
EDF Energy EDF Energy's programme for greener schools, The Pod, is inspiring school children to reduce their environmental impact.
EMI - revisited
EMI establishes an independent charity – the Music Sound Foundation – to support music education.
Investing in staff development through the Global Citizen’s Portfolio to create leaders of the 21st century.
Development of a life cycle management approach to improve the environmental performance of 3M’s products, manage potential risks and identify opportunities at all stages in the product’s life.
Alara Wholefoods Reducing, reusing and recycling waste to become the UK's first Zero Waste manufacturer
AMEC 'Low Carb'(on) Diet... An organisational approach to behaviour change in carbon management
Anglian Water A comprehensive approach to tackling climate change, which recognises the importance of partnerships, behavioural change and communication.
Aviva’s environmental programme includes reducing its carbon emissions and offsetting all residual emissions by supporting innovative projects across the world.
“RiverCare” programme a community approach to involving communities in cleaning up watercourses.
A water management scheme at Terminal 5 reduces BAA’s reliance on mains water and economically harvests water from rainfall on campus and boreholes on its own land.
British Airways’ Climate Change Programme comprises its own voluntary actions, promotion of industry solutions to policy makers and support of research into areas of uncertainty in climate change science and aviation.
British Land Company
British Land’s Sustainability Brief helps ensure that sustainable design and construction are delivered in developments
DHL Express UK - revisited Practical steps towards improving carbon efficiency by 10 per cent by 2010 and embedding the programme in the business.
Engaging employees to take action on the environment and climate change through a range of innovative Sustainable Future initiatives.
Ernst and Young
The role of communications efforts to reduce environmental impacts through staff engagement and behavioural change.
Establishment of a sustainable agriculture initiative to secure a sustainable supply of raw materials necessary to deliver the business and its brands.
Establishment of a multi-partner sustainable water catchment management programme to deliver improved water quantity and quality
The “Yellow Woods Challenge” campaign aims to encourage greater awareness of environmental issues amongst children through a fun, schools-based competition to recycle old Yellow Pages directories.
Development of a sustainability strategy model as a tool to help the company deliver business solutions that result in continued profitable growth.
Co-operative Financial Services
Development of sustainability reporting combined with customer-led ethical policies is achieving greater transparency and accountability, customer recognition and profitability.
GKN’s founding values from the 18th Century still influence how the Group’s businesses express their corporate social responsibility today.
Development of a ‘ladder’ approach to help a diverse group to manage the social and environmental impact of its activities over a wide range of issues.
The Hydro Integrity Program is increasing the company’s focus on anti-corruption and human rights.
Economic, social and environmental actions by Workspace’s operations help deliver the Mayor’s London Plan, the blueprint for London’s sustainable development.
New Product Development Category
New Product Development
GlaxoSmithKline GSK becomes a key player in anti-doping efforts ahead of London 2012.
New product development that is stimulated by an entrepreneurial desire and innovation to reduce waste and inefficiencies in marine leisure industry.
AGL Creating a sustainable energy future for customers, investors and the community
Arup Developing and implementing a corporate sustainability strategy and framework which resonates with the company's founding values
BMJ Group A CSR strategy which brings commercial benefits and an awards scheme that aims to build influence and advocacy for CSR in healthcare
The development of processes and policies by a multi-national company, comprising of several new acquisitions, to provide a sound basis from which to implement corporate social responsibility actions.
How developing a website produced the information a supermarket store needed to build a strategic approach to CSR from an array of existing projects.
South East Coast SHA Stakeholder insight to address the level, quality and future development of patient care
The development of an innovative new centre for the building and construction sector to showcase technology and products that are designed to address sustainability concerns.
Voluntary health and well-being programme for staff.
Accenture Development Partnerships is a not-for-profit programme that combines the provision of employee development opportunities with helping NGOs, foundations and donor organisations in the international development sector.
Akzo Nobel Remploy
Two–way customer supplier partnership providing employment opportunities for disabled people.
Resolving contact centre staff shortages caused by space constraints by recruiting from socially excluded groups in an innovative home working scheme.
Establishment of a mature modern apprenticeship scheme, to provide qualified personnel for electrical and mechanical maintenance at BMW’s Hams Hall engine plant and to reduce regional skills shortages.
BT Group Plc
Leading telecommunications group manages risk and maximises the opportunities in the supply chain by taking a proactive ethical approach.
HMG Paints Ltd - revisited HMG, an SME with employee engagement at the heart of its business growth and performance strategy, has demonstrated progress on its CSR practices since it was previously profiled in September 2003.
National Grid Transco plc
UK’s largest investor-owned utility employs an innovative approach to staff safety. The financial benefits of improved safety performance are used to support charities.
Royal Mail Group
Development of a social engagement strategy leading to charitable partnerships for recruitment from socially excluded groups.
Openness and transparency promoted by SCA’s human resources department leads to minimum disturbance and optimum re-employment opportunities for staff during a re-structuring phase that led to three factory closures.
Voluntary programme allows staff to improve literacy and numeracy in work hours.
Development of an environmental management programme for suppliers based on the practical experiences of delivering its own environmental programme results in environmental performance improvements.
TNT Express Services UK and Ireland
Long-term commitment to charity through fundraising and personal involvement of staff delivers support to a worthy cause and helps develop strong team working ethics within the company.