Responsible Business Masterclass

2 day

Taking the lead – engaging, embedding and integrating responsible business in your organisation

Responsible business - corporate social responsibility (CSR) - is now firmly on the corporate agenda.  So the question is no longer should we take CSR seriously, but how do we take CSR seriously?  How do we make sure it is integrated strategically with our business objectives and embedded in our organisational culture?  How do we enable the necessary behavioural change?

Not surprisingly, it is the directors and senior managers of organisations who are increasingly being asked to answer these questions - to lead, co-ordinate and engage the whole organisation in CSR.

Who should attend?

Run in association with Middlesex University, this Masterclass is designed for in-house directors and senior managers.  Our aim is to help you:

• Gain in-depth topic mastery and further enhance the skills and knowledge you need to truly take the lead on CSR and embed the principles and practices within your organisation;
• Review and consider the authenticity and integrity of the CSR programmes in your organisation;
• Consider how to integrate this new found knowledge and insight into the organisation’s strategy and embed in the culture;
• Use a powerful and proven change management framework and methodology;
• Identify any areas for innovation and business transformation from the CSR agenda.

What are the benefits?

• Enhance the skills and knowledge you need to lead on CSR and embed its principles and practices within your organisation
• Develop and use the concept of 'self responsibility'
• Review and consider the authenticity and integrity of the CSR and sustainability programmes in your organisation
• Identify any areas for innovation and business transformation arising from the CSR agenda

The programme

This is a two-day Masterclass, starting at 9.30 am and running until 4.30 pm and is limited to a maximum of 15 delegates.

Determine your own priorities:

We want you to set the agenda by bringing along an issue, strategy or programme that you are currently considering within your organisation in relation to responsible business.  This will be identified and discussed through a pre-session telephone call with one of our in-house team.

We will then tailor the session content around your theme, providing in-depth expert discussion, coaching from tutors, advice on critical issues from recognised experts, and opportunities to interact and network as you share experiences. 

The programme for Day One is focused on in-depth topic mastery of the issues identified in the pre-session discussions.  The day will be spent facilitating individual sessions around these issues - delivering new insights, broadening experiences and enabling new questions and possible actions to be identified.

Day Two leads on seamlessly to considering how to integrate this new found knowledge and insight into an organisation’s strategy and embed it into the culture.  The framework for this day is a powerful and proven change management methodology that will enable you to realise more fully the benefits of your CSR initiatives.  Using this approach, you can identify - and effectively address - the risk and resistance factors working against change in your organisation.

Bespoke and in-house options

The masterclass has been set up to enable you to participate, as an individual, in a broadly based event and benefit from the interaction you will enjoy with people from other organisations.  However, it is one of a series of masterclasses and there are other options available. If your organisation has a dedicated CSR Committee, we can run a specific masterclass or series of masterclasses for all its members.

In addition, specific topic experts can attend your masterclass depending on the business critical issues included on your agenda.

Contact

For more information and availability on our next masterclass, please contact Jane Fiona Cumming on +44 (0)20 8840 4450 or email janefionac@article13.com.

If this masterclass doesn't quite match your requirements, then we recommend you consider our leadership for responsible business masterclass.

Explore the links below to find out more about our other services…