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Corporate social responsibility, governance, substainable development
Article 13 - Traiining 

Social Marketing Masterclass with Jane Fiona Cumming

Engaging with local communities about sustainable development

If you work for a local authority and are grappling with the big social issues like climate change, an ageing population, environmental conservation and obesity, then this Social Marketing Masterclass is for you.  Specific topics addressed may include: changing recycling behaviours and reaching waste targets; encouraging low carbon behaviours; and sustainable development and healthy lifestyles.

You will:

  • Learn how to influence behaviour change in local communities;
  • Improve your ability to engage stakeholders on specific issues;
  • Practice the skills necessary to develop, implement and evaluate social marketing campaigns;
  • Focus your learning experience on issues that are relevant to you;
  • Gain insights from social marketing specialists;
  • Share experiences with your peers.

» Register your interest in the Social Marketing Masterclass 

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CSR consultancy

Links through to information on our CSR consultancy services including, for example, CSR audits and benchmarkingCSR and sustainability reportingwaste and energy auditsstakeholder dialogue and community engagement; and non-financial risk and future scenario identification.

CSR personal development 

Executive business coaching, personal development, assessment and facilitation products that create high performance leaders to drive socially and environmentally responsible business strategy...



 

 


Which aspects of integral sustainability does your organisation best understand?

Individual motivations of main stakeholders
Systems and processes supporting sustainable change
Establishment & achievement of sustainability related targets

Individual motivations of main stakeholders - 26.2% Systems and processes supporting sustainable change - 21.4% Establishment & achievement of sustainability related targets - 52.4%
26.2% 21.4% 52.4%
 


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