Responsible Business Masterclass

1 day

Taking the lead on CSR

We all know that responsible business - corporate social responsibility (CSR) - is fast moving up the corporate agenda.  Why?  Because the ethical concerns and the commercial imperatives are lining up together.  To take just one example, consider the remarkable way in which the debate around climate change has broadened in recent years.  Today, it’s as big an issue for business leaders as it is for environmental lobbyists.

The ‘right thing to do’ is increasingly being seen as the ‘best way to do business’.

Already we can see attitudes towards corporate and social responsibility directly affecting business value as shareholders examine standards of corporate governance more closely.  So the question is no longer should we take CSR seriously?  It’s how do we take CSR seriously?  For people in your position, that means how do I provide effective leadership on CSR issues?

Who should attend?

Run in association with Middlesex University, these masterclasses are designed for senior managers and board-level influencers and decision makers - senior and non-executive directors, CSR committees and company secretaries.  Our aim is to help you further develop the skills and the knowledge you need to truly take the lead on CSR and embed the principles and practices within your organisation.

The programme

Determine your own priorities

Since the focus of these masterclasses is leadership, they begin with you taking the lead on determining your priorities.  We can provide the framework, coaching from tutors, advice on critical issues from recognised experts, and opportunities to interact and network as you share experiences.  But we want you to set the agenda, which you can do through a pre-session telephone call with one of our in-house team.

Address the key issues

The masterclasses cover issues that are critical to your business.  But you may wish to consider any or all of the following:

• How is CSR likely to evolve over the next 5 to 10 years?
• How can CSR add value to my bottom line?
• How can I integrate CSR into both my business and business strategies?
• How can I most effectively champion CSR within my organisation?
• How can I energise others to embrace the CSR agenda? 
• What constitutes CSR best practice and how is it applicable to my organisation?

Focus on specifics

Examples of business critical themes in our masterclass series you might want to concentrate on include:

• CSR reporting
• Capitalising on international diversity
• Coaching for change
• Developing leads for CSR
• Researching and building the business case
• Group facilitation and hosting
• CSR training and communication
• Bespoke and in-house options

The masterclass has been set up to enable you to participate, as an individual, in a broadly based event and benefit from the interaction you will enjoy with people from other organisations.  However, it is one of a series of masterclasses and there are other options available.  If your organisation has a dedicated CSR committee, we can run a specific masterclass or series of masterclasses for all its members.  In addition, specific topic experts can attend your masterclass depending on the business critical issues included on your agenda.

Contact

For more information and availability on our next masterclass, please contact Jane Fiona Cumming on +44 (0)20 8840 4450 or by email at janefionac@article13.com.

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