It’s not the sector you’re in. It’s the commitment you have
"If you want to travel fast, travel alone. If you want to travel far, travel together." It’s an African proverb quoted recently by Zahid Torres-Rahman, founding director of Business Fights Poverty in a Q+A round-up on Guardian Sustainable Business


Despite so many best efforts being made by so many, it is still sadly true that high level corruption, avoidable armed conflict, human exploitation and environmental degradation on a seriously large scale are very much a part of our world. And, paradoxically perhaps, the biggest problems often occur when the potential for something truly beneficial is at its greatest.
While it’s undeniably true that some of the world’s most high profile businesses are undertaking – and very effectively communicating – some exciting, innovative and important sustainability initiatives, it’s important to remember that global economic activity isn’t all glossy
The importance of social media in the sustainability communications mix is becoming more and more widely appreciated. These days, if you’re not blogging, tweeting and facebooking, the risk is that your stakeholders will fail to notice all the big, important stuff that you’re doing. And you won’t get the full credit you deserve.