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Corporate sustainability target setting

A=C

What we
can do

Our
targets

First Generation

A+B=C

What our stakeholders
want us to do

Second Generation

A+B=C=D

What the
world needs

 

Third Generation

Ideal state

A+B=C<D

Today's reality

Project D Graphic_v2.png

Without measuring performance within the context of what the world needs, companies risk their targets being viewed as insufficient vs. their share of responsibility.

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72% of corporate sustainability targets we reviewed in 2021 are not focused on what the world needs.

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To achieve the ideal state, organisations need to contextualise their operations and risks with the broader systems that we all exist within. Our aim is to support organisations to apply science-based targets, as they emerge, against their share of responsibility to Planetary Limits and apply SDG's
to their share of responsibility to Social Thresholds.

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